January 25th, 2012 
NKNEWKIRK Share
Mobile phones, Bluetooth and location based marketing.
The book provides a comprehensive review of Bluetooth location based marketing within the retail and mall space. This work documents the development and growth of a Bluetooth Marketing company within the marketing arena. Includes case studies, business strategies and advice based on 5 years trading experience. From the early days of Bluetooth marketing all the way to mobile web and mobile applications. If you are in this media space and need new ideas or new to the business and need advice (or warnings on the pitfalls) this book will provide the information you require. Very few publications document all the use case scenarios for Bluetooth proximity marketing as comprehensively as this work
The book provides a comprehensive review of Bluetooth location based marketing within the retail and mall space. This work documents the development and growth of a Bluetooth Marketing company within the marketing arena. Includes case studies, business strategies and advice based on 5 years trading experience. From the early days of Bluetooth marketing all the way to mobile web and mobile applications. If you are in this media space and need new ideas or new to the business and need advice (or warnings on the pitfalls) this book will provide the information you require. Very few publications document all the use case scenarios for Bluetooth proximity marketing as comprehensively as this work
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Easy reading and insightful book on Mobile Marketing,
I picked up this easy reading book and wizzed through its informative pages. Even though I knew little about Bluetooth marketing, I feel anyone starting up a business should read as much as they can about the joys and pains of getting a business off the ground. Yes, it is specific to mobile marketing but you will hugely benefit from the author’s insights, energy and passion for his field as he leads you through the various stages of his business and its people relationships during its operation.
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|Fascinating insight into a mobile marketing startup,
This is a great book to read if you are interested in either:
a) mobile marketing – lots of insights from an early pioneer into this space
b) location based marketing – a great look at some of the pitfalls inherent in trying to build location based campaigns
c) startups and entrepreneurship – this reads like a classic business school case study with loads of lessons in there for anyone trying to build a business in a new market
The book reads well, there’s a good story in there and the touches of humour help to make reading it a real pleasure.
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